As new technologies emerge that make it easier to share ideas, gain fans for your work, and influence the marketplace conversation, there is increasing celebration on the web about how these new models of distribution are making it possible for anyone to have a platform. In other words, if you have something to say, there is no one standing guard at the gate (e.g. publishers, music labels, TV Networks, etc.) telling you whether or not you’ll have access to the masses in order to share your idea. This is remarkable indeed. There should, in fact, be much rejoicing.

Until…one day we wake up and realize that all media is now digital, which means that there is no longer perceived scarcity.