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"Todd Henry has produced a manifesto for a new era of leadership and a manual to help leaders unleash the best in their colleagues.”William C. Taylor Co-founder, Fast Company and author, Simply Brilliant  MORE  »

You don’t do your work in a vacuum. Whatever kind of work you do, you probably have to collaborate with others, serve customers, and regularly explain why your idea is the best one in the bunch. But in order to do that effectively, you have to have a vision for the outcome you’re trying to achieve. In today’s episode of the bookcast, we discuss how to define your Intended Audience, and how to make your idea precise and consonant.

As I’ve mentioned, each week I’m giving away a copy of my 4 hour video course called Everyday Brilliance. It distills the practical applications from my first three books into 40 video modules and worksheets. To enter, just answer the following question in the comments:

Think of some work that you’re doing right now, or an idea that you’re trying to get adoption for. Who is your intended audience for your work? If you’re a writer, think of a person. If you work for a CPG company, you might have to think a little harder, but you still need to do the exercise if you want clarity around what you’re doing and you want your ideas to resonate.

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