Pointless hurdles. Legacy rules and regulations. Red tape. It seems like organizations are often rife with needless challenges and over-complexity. If we truly want to produce effective creative work, we must parse the unnecessary complexity and aim to approach the work in a common sense way.

Today’s guest is international best-selling author and consultant Martin Lindstrom. His new book is called The Ministry Of Common Sense, and in this interview we discuss creativity, collaboration, and how to organize our lives and work so that we are eliminating pointless distraction and focusing our attention on what matters most.

This episode is also sponsored by Skillshare. Explore your creativity at Skillshare.com/AC and get a free trial of Premium Membership.

This episode is sponsored by Back Country. Go to BackCountry.com/AC and enter promo code AC to get 15% off your first full-priced purchase. Some exlusions apply.


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