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"Todd Henry has produced a manifesto for a new era of leadership and a manual to help leaders unleash the best in their colleagues.”William C. Taylor Co-founder, Fast Company and author, Simply Brilliant  MORE  »

We live in uncertain times. My friend Andy posted a photo of a sign from 2015 today that asked “Where do you see yourself in 5 years?” Well, I seriously doubt that any of us would have answered “living through a global pandemic with an uncertain ending.”

No matter what your role, it’s important that you learn to plan for uncertainty. You can’t predict what will happen, but you can prepare yourself to deal with unexpected events in a more productive way. On this episode, we share three core principles for planning for uncertainty:

  1. Ask better questions. Many people don’t ask questions because they don’t want to know the answer. However, it’s only when things go awry that you fully realize the quality of the questions you’ve been asking. In this episode, I share how to ask the “what’s the pin in the grenade?” question to help you prepare for unexpected negative events.
  2. Build your runway. You need to know that you have the resources needed to bridge from here to there. Many businesses will go under during this pandemic because they weren’t able to survive the downturn, but those who make it through will be far better positioned on the other side to take advantage of the rebound.
  3. Protect the main thing. Mission is king. You need to adjust and adapt in whatever way is necessary to protect your mission and abide by your values.

Uncertainty is inevitable, but how we deal with it makes all the difference between a successful outcome and a disastrous one.

This episode is sponsored by Givewell. Get your first donation matched – up to $100 – when you select [Podcast] and [The Accidental Creative] at Givewell.org.

The intro music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.


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