We’ve all been there. You have ten great ideas on the whiteboard, and you have to make a decision today about which you’re going to work on. How do you know which one is best?
It helps to have a framework for making these decisions. On this episode, I share a simple framework for choosing the best idea, and for making those “from the gut” conversations about creative direction a little less stressful.
For more tips about leading idea sessions, visit BrainstormingBlueprint.com
Thanks to WeTransfer.comfor sponsoring this episode. WeTransfer is the simplest way to share big files from A to B, for free. No sign-in required. Just upload, send, and get back to making whatever it is you make. Check out WeTransfer.comto send files.