As a 24-year-old line cook, Ellen Marie Bennett couldn’t stand the kitchen staff’s poorly designed, cheaply made aprons. So when her head chef announced he was ordering a new batch, she blurted out, “Chef, I have an apron company”—even though she had no company, no business plan—just a glimmer of a design idea and a business license. Through hustle and a willingness to leap into the unknown, she built that first order into the company Hedley & Bennett is today, making aprons and kitchen gear worn by many of the world’s best chefs and home cooks everywhere.

In this interview, we discuss Ellen’s new book Dream First, Details Later and principles that anyone with an idea can apply to bring it into the world for others to enjoy.

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