If you want to be effective as a creative pro, as a marketer, or as a leader, alignment between what you say and do is critical. However, many organizations allow a gap to emerge over time between beliefs and actions, and the result is a lack of authenticity and work that doesn’t resonate.

On this episode, Ron Tite shares insights from his book Think Do Sayabout how to bring better alignment between our words and our actions. 

Today’s episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidentaland enter Accidental Creative in the how did you hear about us section.

The intro music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

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