DAILY CREATIVE PODCAST

What you do every day matters most .

Listen to a few episodes below, or follow the show wherever you listen to podcasts. 

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I once had a wonderful conversation with Richard Hytner, who was the former global deputy chairman of advertising great Saatchi and Saatchi. He told me that he spent many years of his professional life striving to climb the ladder and become the person in the organizational spotlight. He wanted to be the CEO of a …
How do you know when an idea is the right one? One framework that I’ve taught creative pros uses three aspects of the idea, rated on a scale of one to ten, then discussed with the team. (This also works for solo projects, by the way.) 1. Effective: How effectively does the idea solve the …
You know that feeling when things suddenly make sense in a way they didn’t just a few moments before? When you see things more clearly and all the dots connect? It’s like there’s a sudden clarity that’s always been there, but you never noticed. You’ve seen through the looking glass. You’ve peered through to the …
I once asked world-famous DJ Z-Trip how he discovered his voice as an artist, and he used the analogy of a tree. He said that when he began his career, he—like everyone else—was climbing the trunk of the tree because it is the safest and most stable part. However, as he began to progress in …
Fear In his book The Now Habit, author Neil Fiore describes an experiment in which someone is shown a wood plank on the floor and asked, “Do you think you could walk the length of that plank?” Of course, they answer yes. “Now, imagine that I suspend the plank one hundred feet in the air between …
Break the Glass If you walk into any public building, you’ll see a glass panel on the wall containing a fire extinguisher etched with the words “break glass in case of fire.” Although fires are incredibly rare, having a fire extinguisher handy when one breaks out can make all the difference between a minor blaze …
Make It Convenient I love playing the guitar. When I was in a band and played almost every night, I definitely got my fill of music. It seemed like the guitar was in my hands all the time, and I was writing songs in every spare moment. As I got older, changed career paths, and …
Influence vs. Control Early in your career, you are rewarded based on how effectively you con- trol your work. You are primarily tasked with executing decisions being made by others, and if you deliver on expectations consistently, you will eventually be rewarded with more responsibility. You might even be pro- moted into a role where …
Bird by Bird In Bird by Bird, her phenomenal book on writing, Anne Lamott shared the story of a time when her younger brother was overwhelmed by a school project. He was supposed to categorize a large number of birds but had put off the project until the last minute. Distraught, he sat at the kitchen …
What Will You Regret? If you ask people who are near death what they regret the most, they rarely talk about the aggressive mistakes they made. Rather, they will tell you about the opportunities they didn’t seize, the risks they deferred, or the relationships they chose not to reconcile until it was too late. It’s …
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