“I have a certain set of skills,” Liam Neeson’s character threatens over the phone in the action movie Taken. OK, though those particular skills are slightly different than the ones offered up in Josh Kaufman’s bestseller The Personal MBA, those who develop mastery of these business fundamentals can operate with the same level of confidence.
Anyone who wants to succeed in the marketplace needs a grasp of the basics of doing business. Knowledge gaps can be costly, and even small business owners or solopreneurs who grasp the fundamentals will have a huge advantage over their competitors.
In this interview, Josh shares insights he’s discovered in the ten years since the book’s publication, and how we can each deal with the uncertainty that this current environment offers.
