The Only Business Metric That Matters (with Jeremy Utley)

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If you were to choose just one metric by which to measure your success, what would it be?

Revenue? Well, we all know that revenue can be a tricky KPI because it doesn’t say anything about profitability. If I make a million dollars while spending two million, it doesn’t really mean much.

Product shipped? Again, this doesn’t speak to the efficiency of my operation.

Today’s guest argues that for any organization, there’s only one metric that truly matters. It’s what he calls Idea Flow. His name is Jeremy Utley. As the Director of Executive Education at Stanford’s renowned d.school, his courses have been experienced by nearly a million students of innovation worldwide. On today’s show, he shares why Idea Flow is the one thing you should be paying attention to in your organization. 

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