How To Get Influencer Marketing Right (with Jason Falls)

Follow The Accidental Creative podcast: Apple PodcastsSpotify

When you hear the phrase “influencer marketing”, what comes to mind? If you’re like me, those words probably conjure up images of selfies and perfectly-lit location shots. However, marketing through those with influence is much more powerful than those surface understandings imply. If you want your message or product to resonate, identifying with those with influence can help you reach the audience you’re trying to serve.

On this episode, Jason Falls explains to us the nuances of influencer marketing with tips from his new book Winfluence. We discuss how brands get it wrong, and some strategies for leveraging influence to connect with the people your product or service is designed to help.

(Visited 66 times, 1 visits today)

Ask a question for The Accidental Creative

I routinely answer questions from the audience on the show. If we choose yours, you'll get a special gift! Ready? Ask a question.

Popular episodes
Share This