Getting To The Best Idea (with Niki Papadopoulos)

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Every idea – even a great one – needs an editor. Someone to help sift through the fluff and get to the heart of it all. For a band, it’s the producer. For an agency, a creative director. And for an author, it’s the editor. On this episode, renowned book editor Niki Papadopoulos shares her insights on how to prune the non-essentials from an idea and get it into its best form.

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