To do brilliant work over the long term, creative people need a great coach. As a leader, you need to understand what motivates the people on your team, and help them align their work around what they do best. On this episode, I share insights from Chapter 5 of Herding Tigers about how to step up from peer to coach, and to identify which of the three primary motivational categories your team members fall into. 


READ THE FIRST TWO CHAPTERS OF HERDING TIGERS

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