How do the best brands in the world inspire loyalty? And, why do some brands just seem to fall apart even though they seem to be doing everything right? On today’s episode, Alison Stratten is here to share a few stories of brands who have leveraged comfort, cost, convenience, and convergence to grow incredible customer loyalty. Alison is the co-author of the new book Unbranding.

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Today’s episode is sponsored by Skillshare, the place to learn new skills and take your work and life to the next level. For a month of free access to courses, visit Skillshare.com/creative.

Music for the AC podcast is by Joshua Seurkamp. Remix is by DJ Z-Trip.


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READ THE FIRST TWO CHAPTERS OF HERDING TIGERS

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