YouTube Preview Image

It is a persistent myth that creativity is about total freedom. Rather, creativity craves boundaries. It demands them. Boundaries provide the banks that allow the river to run deep. Watch how Jack White describes this dynamic as he discusses his own creative process. (Discovered via Chase Jarvis via Darryl Ohrt.)

Constraint, Consistency and Creativity was last modified: August 24th, 2011 by Todd Henry
Tagged with →