[youtube]http://www.youtube.com/watch?v=eH4NhlxSrOw[/youtube]

It is a persistent myth that creativity is about total freedom. Rather, creativity craves boundaries. It demands them. Boundaries provide the banks that allow the river to run deep. Watch how Jack White describes this dynamic as he discusses his own creative process. (Discovered via Chase Jarvis via Darryl Ohrt.)

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